Data decay refers to the degradation in the quality of data in the marketing and sales databases of companies. Marketing data integrity poses a real problem for many businesses bringing down efficiency and profits.
You cannot ignore the importance of data quality no matter how big or small your business is. Check out our latest blog on "Hurdles of building accurate databases" and "Taking advantage of efficient data curation".
Is your B2B contact database plagued by rusted data? Check out our latest blog on "Why you should keep your data accurate and up-to-date" to propel your business outcomes & "Why data enrichment is an irresistible process" to onboard ideal prospects.