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Data decay refers to the degradation in the quality of data in the marketing and sales databases of companies. Marketing data integrity poses a real problem for many businesses bringing down efficiency and profits.

If Data drives your business, then let it be the real data. Update your existing database with 100% hand-curated data having >99% accuracy with lessburn.

One thing came into my mind on the spot and mentioned that “If you rightly plan & implement the SEO strategy, no other medium/channel or marketing campaigns would bring the traffic to your website as equal as the traffic you can get it through organic sea

You cannot ignore the importance of data quality no matter how big or small your business is. Check out our latest blog on "Hurdles of building accurate databases" and "Taking advantage of efficient data curation".