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4 Key OKRs such as Deliverables, Quality, Turnaround Time and Budget often complement the goal and help in leveraging the accuracy of maintaining a healthy database.

lessburn have proven expertise in building results-oriented brand strategies and continually refine your campaigns for the greatest outcome.

Data decay refers to the degradation in the quality of data in the marketing and sales databases of companies. Marketing data integrity poses a real problem for many businesses bringing down efficiency and profits.

Explore the best practices to engage, streamline and automate repetitive marketing tasks that lead to generating higher ROI after every marketing campaign so your core marketing team can concentrate more on other productive activities.