HUMAN FACTORS CASE STUDY
People Need Brands, Just As Much As Brands Need People

Human Factors International are the leaders of experience-led business transformations. They deliver smart, practical, and insight-based solutions (UI/UX & CX) for Fortune 500 companies and they extend their service by providing UI/UX & CX training, and international certification for professionals. The client wanted us to establish each aspect of the brand to inspire every user by creating designs with the best usability that helps to create a competitive advantage through human-centered design.

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PROJECT MISSION

Remarkable Team. Remarkable Results

Brands have become an irresistible, immovable, and crucial part of any circumstance. Our mission was to redesign their existing look and feel, injecting that authentic purpose, passion, and knowledge into a fresh identity, structure and proposition, that would be rolled out across all of their various touchpoints. The UI/UX encompasses key aspects of each service of the client that allows it to be adapted in the future as the business grows and evolves in a fresh and exciting way, enhancing its offering.

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