Enriched data is a valuable asset for any organization because it becomes more useful and insightful. Raw data is cleaned and structured, before being enriched with external data to add additional useful information. Data enrichment makes the data more useful by adding value to it. It helps brands to better understand their customers and gain deeper insights into their lives. There are many ways of enriching data. An excellent example of data enrichment would be to enrich internal sales data with third-party advertisement data to get a better understanding of advertising effectiveness.

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